Papasinee Wajawhan

Marketing Communications Manager

Bangkok, TH.

About

Experienced Marketing Communications Manager with nearly two decades of expertise in brand, content, corporate communications, and strategic marketing within real estate, retail, insurance, consumer goods, and events sectors. Currently leading marketing communications at CP Future City Development Corporation in Bangkok.

Work

CP Future City Development Corporation

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Marketing Communications Manager

Bang Na, Bangkok, Bangkok, Thailand

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Summary

Lead strategic marketing communications and brand management for an integrated real estate development firm under C.P. Group, focused on building future city ecosystems.

Highlights

Developed and executed marketing communication strategies aligned with corporate brand and real estate developments.

Built media relations and social media strategies to elevate company visibility in Thailand’s real estate sector.

AIA Thailand

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Marketing Content Strategy Assistant Manager

Bang Rak, Bangkok, Bangkok, Thailand

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Summary

Managed content strategy and marketing communications to support brand messaging and campaign executions in the insurance industry.

Highlights

Designed and implemented content-driven marketing campaigns.

Aligned communications with business strategy to drive customer engagement.

The Mall Group

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Marketing Communication Division Manager

Bangkok, Bangkok, Thailand

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Summary

Oversaw marketing communications for retail and hospitality divisions, enhancing customer experience and brand consistency.

Highlights

Directed campaign planning across multiple mall properties.

Coordinated cross-functional teams to deliver cohesive marketing messaging.

Amway Thailand

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Corporate Communication Assistant Manager

Bangkok, Bangkok, Thailand

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Summary

Assisted in corporate communications and brand strategy for consumer goods operations in Thailand.

Highlights

Supported PR initiatives and internal communications.

Collaborated on brand positioning across multiple channels.

Megabangna Shopping Centre (SF Development Co., Ltd.)

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Senior Marketing Communication

Bang Phli, Samut Prakan, Samut Prakan, Thailand

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Summary

Led senior-level marketing communications for a major retail real estate development.

Highlights

Managed promotional campaigns and events for mall-related initiatives.

Strengthened brand presence in a competitive retail environment.

Siam Paragon Development Company Limited

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Public Relations Officer

Pathum Wan, Bangkok, Bangkok, Thailand

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Summary

Handled public relations for high-end retail development.

Highlights

Executed media relations and stakeholder communications.

Enhanced public image of a premier shopping destination.

CMO Group / Experience‑Tech Creator

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Public Relations Officer

Bangkok, Bangkok, Thailand

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Summary

Managed PR activities for an events services firm.

Highlights

Developed communications plans for events clients.

Maintained media relations and press engagement.

Panasonic

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Public Relations Officer

Kadoma Shi, Osaka, Japan (via Thailand), Osaka, Japan

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Summary

Supported PR communications for Panasonic across Thailand.

Highlights

Coordinated press releases and media interactions.

Supported corporate brand messaging.

Education

Burapha University

Chon Buri, Chon Buri, Thailand
Bachelor’s Communication Art

Skills

Advertising

Budgeting

Business Strategy

Content Development

Corporate Communications

Customer Loyalty

Event Management

Marketing Communications

Marketing Strategy

Media Relations

Public Relations

Publicity

Social Media

Social Media Marketing

Strategic Communications

Strategic Planning

Survey Research